Why That “Thank You” May Go Unread

Ever written a thank you that included a request for information? Did you hear back? 

Think about your own reaction to a note that starts “thank you for. . .” Aware of what always follows, you
rarely read on. Like you, the business executive who sees a “thank you for . . .” opener assumes it is just
that — a thank you  — and typically tosses the note aside for more important matters. Your next request
or effort to close, included in the second paragraph, goes unseen.

To increase your odds of being read — and differentiate yourself from others competing for attention:

  • Make your note about the reader. For instance, open with a comment about the meeting or
    the information learned, e.g., “Your organization is clearly leading the way in technological
    advancement.”
  • Bullet point additional information or a requested action in the next paragraph.
  • Include your “thank you” at the end of the note or even in lieu of a “Sincerely Yours.”
  • Write a separate letter to each person when addressing multiple readers and vary your wording.

For more clues on improving your business writing skills, click here to purchase the Better Business
Writing
workbook.