Play The Percentages To Improve

It’s about the percentages. When writing those informative/motivational/persuasive communications, divvy up your time to the best advantage.

30% of your time should be invested in organizing your thoughts. First, jot down your ultimate message and all the components of that message. Now, keeping your eye on your message, go back and prioritize those components. Oh, and be bold. Strike out those items that are tangential, not so important, just for info, etc. Remember, the reader is going to stay with you only so long.

30% of your time goes into creating that draft. Once you know your direction, you can let the words flow.

– Spend 20% of your time editing. Did you keep your ultimate message in mind? If so, you will have less need to edit.

– Now let it get cold. I mean cold. Walk away. Get a cup of coffee. Do something else. Wipe your mental slate clean.

– The remaining 20% you have left goes into re-visiting your copy. Because you let it get cold, you can now really hear what you have written and how it will sound to the reader.

This division of labor isn’t necessary on those short emails you dash off to a regular correspondent. However, for new readers and important internal and external clients, invest the time upfront. It will save confusion and all those additional letters, emails and calls your poorly written first pass generates.

This division of labor isn’t necessary on those short emails you dash off to a regular correspondent. However, for new readers and important internal and external clients, invest the time upfront. It will save confusion and all those additional letters, emails and calls your poorly written first pass generates.

To really increase your odds, click here.